Tell us what matters.
Your business, website, and what a customer wants to buy, book or ask you about.
✳ A NEW FRONT DOOR TO YOUR BUSINESS
Your next customer
might ask AI.
Will it find you?
See how AI discovers, understands and recommends your business—and what you can improve, backed by evidence.
For businesses people buy from, book with, or contact.
THE SHIFT IS ALREADY HAPPENINGADOBE DATA
AI is sending more people
to business websites.
Source: Adobe Digital Insights · WBS visualisation
October 2024–July 2026 · Approximate reconstructed values.
October 2024–July 2026 · Approximate reconstructed values.
42%↗
Higher conversion from AI referrals
U.S. retail visits vs. non-AI traffic · March 2026
Visibility is only the beginning.What AI says—and where it sends people—matters too.
01 / WHAT WE ACTUALLY TEST
From being found
to the next step.
One customer goal. Five connected questions.
Look beyond mentions to the journey that follows.
DISCOVERY & IDENTITY
Are you in the answer?
When someone describes a need you can meet, does AI identify your business and present it as a relevant option?
A CUSTOMER MIGHT ASK
“Where can I book a hotel in Paris for a family of four?”
We test the customer's need, not just your business name.
02 / WHAT YOU GET
An answer you can
do something with.
What happened. What supports it.
What to consider changing.
CUSTOMER GOAL / BOOKA hotel in Paris
EXAMPLE DATAA hotel in Paris
for a family of four
Repeated answers can differ. Here is the distribution across 20 illustrative observations per surface.
Observed treatment60 observations · 3 example API surfaces
OpenAI API
578
Gemini API
884
Perplexity API
479
AbsentConsideredRecommended
Illustrative results · Observations collected via APIs. Mentioned, Adverse and Indeterminate: 0 in this example.
YOUR BASELINE CODEWBS-DEMO
Example assessment · 25 October 2026
Use this code to measure again
against the same customer need.
OBSERVED
Your offer is being described inconsistently.
Some example answers omit the family-room option shown on the hotel website.
SUGGESTED CHANGE
Make family-room details explicit.
Make room capacity, location and booking steps easy to find. Measure again after making changes.
Keep your Baseline Code. Use it to measure again after making changes.
03 / HOW IT WORKS
Start with a real
customer need.
WBS follows that need through the answers
and the evidence behind your business.
See what AI returns.
Repeated, independent API observations, compared with separately collected business evidence.
Act. Then check again.
Review evidence-backed suggestions. Keep your baseline so later measurements have a meaningful reference.
THE FIRST 20 / SPONSORED BETA
See your business
from the other
side of the answer.
We’re preparing a small beta to learn what makes these audits useful. Help shape what comes next.
Buy, book or contactEvidence-backed findingsYour feedback shapes WBS
Design preview: the form demonstrates the intended experience. It does not submit an application or run an audit.
1 / 2 · Your customer and businessPREVIEW ONLY
04 / A FEW GOOD QUESTIONS
Clarity starts here.
Is this only for online shops?+
No. The intended assessment supports businesses whose customers buy, book or make contact—from products to services. Each audit starts with your specific customer goal. The market statistics above have their own sector limits.
Does this test ChatGPT, or an API?+
We collect repeated responses through provider APIs and record the model and settings used. Your report shows which systems were measured and what each returned.
Can you guarantee AI will recommend me?+
No. WBS measures observable answers, checks supporting evidence and proposes changes. It cannot access hidden ranking mechanisms or guarantee recommendations, traffic or revenue.
Why repeat the same customer question?+
One answer is a snapshot. Repeated independent observations help show how results vary. Reports retain sample sizes and individual evidence rather than treating one answer as a permanent platform verdict.
What happens after I make changes?+
Choose “Measure again” and enter the Baseline Code from your report. This retrieves the original customer need, market, language and questions for comparison. We also check what has changed in your business information and advertising. A change in results does not by itself prove what caused it.
Can I run an audit on this preview?+
Not yet. This is the website design draft, with a fictional report and a demonstration form. Live collection, email verification, secure delivery and the final privacy information will be connected before the beta opens.